I. Tātaritanga mākete
1. Tirohanga whānui o te ahumahi He peka nui te ahumahi pēhi hau o te ahumahi hanga mīhini, ā, he whānuitia te whakamahinga o ana hua i roto i ngā ahumahi pēnei i te ahumahi, te hanga, te hanga, me te rererangi. I te pikinga ake o ngā utu pūngao me te whakapainga ake o ngā whakaritenga tiaki taiao, kei te whanake haere te ahumahi ki te huarahi ki te whai huatanga teitei, te penapena pūngao, me te tiaki taiao. I roto i ngā mākete o te whare me te ao, kei reira ngā waitohu rongonui o te ao me ngā kamupene o te whare e kaha ana te whakataetae.
2. Tauira whakataetae He pumau te tauira whakataetae, engari he kaha te whakataetae. Me whai taumata hangarau teitei ngā tauhou me ngā pūkenga R&D kaha. He hononga tata te tono mākete ki te whanaketanga o te whakaputa ahumahi me te hanga, ā, he nui ake ngā whakaritenga a ngā kaiwhakamahi mō te mahi hua, te whai huatanga, te pono, me te mahi tiaki taiao.
3. Te tātari i te tono a ngā kaiwhakamahi Ina hoko ngā kaiwhakamahi i ngā pūwero hau, ehara i te mea ko te mahi me te kounga o te hua anake ka arohia e rātou, engari ka whakaarohia hoki ngā āhuatanga pēnei i te waitohu, te ratonga i muri i te hoko, me te utu. Nō reira, me whakapai tonu, me whakapai ake hoki ngā kamupene i ā rātou hua kia tutuki ai ngā hiahia kanorau o ngā kaiwhakamahi.
II. Rautaki hokohoko
1. Te tūnga o ngā hua Me tū ngā kamupene hei kaiwhakarato taputapu pēhanga hau ngaio me te whai hua, me whakarewa ngā hua hangarau auaha me te ārahi, me te kukume i te aro o te umanga me te mōhio o ngā kiritaki. I taua wā anō, me whakatakoto rautaki utu tika me te whaitake, kia rite ki ngā utu o te rangahau me te whanaketanga hua, te whakaputa, me te hoko, me te whakarato i ngā momo kete huinga hua hei whakatutuki i ngā hiahia o ngā kiritaki rerekē.
2. Rautaki Whakatairanga Whakatairanga tuimotu: whai wāhi atu ki ngā whakaaturanga ahumahi, whakahaere hui whakarewatanga hua, whakarite haerenga ki te mara, me ētahi atu, hei whakanui ake i te māramatanga me te whakawhirinaki o ngā kiritaki ki ngā hua. Whakatairanga ipurangi: whakamahi i ngā pāpāho pāpori, pānuitanga ipurangi, īmēra me ētahi atu hongere hei whakatairanga i te kamupene me ngā painga hua ki ngā kiritaki pea. Ngā kaupapa here manakohanga: whakarewahia ngā kaupapa here manakohanga pēnei i ngā hekenga hoko nui me ngā whakaaetanga mahi tahi mō te wā roa hei kukume i ngā kiritaki ki te whakatū hononga mahi tahi mō te wā roa.
3. Hongere hoko Tauira hoko tika: whakatūria tō ake tīma hoko hei hoko hua. Tauira kaihoko: mahi tahi me ngā kaihoko o te rohe ki te whakamahi i ā rātou rauemi me ngā whatunga hoko o te rohe hei whakatairanga tahi i ngā hua. Tūāpapa hokohoko īpurangi: whakatuwherahia he toa matua mana i runga i ngā tūāpapa hokohoko īpurangi matua, mahi tahi rānei me ngā tūāpapa hokohoko īpurangi ki te whakawhānui ake i ngā hongere hoko ipurangi.
III. Te whakahaere waitohu
1. Te tūnga o te waitohu Whakamāramahia te tūnga o te waitohu i roto i te mākete me ngā rōpū kiritaki e whaia ana, me te hanga i tētahi ahua me ngā uara ahurei o te waitohu. Whakatauhia ngā āhuatanga me ngā painga o te hua, tae atu ki ngā hiahia me ngā manakohanga o ngā rōpū kiritaki e whaia ana mā te whakaahuatanga taipitopito o te tūnga o te hua me te tūnga o te kaiwhakamahi.
2. Te Whakawhitiwhiti Kōrero mō te Waitohu Ka whakahaerehia te whakawhitiwhiti kōrero mō te waitohu mā roto i ngā momo hongere me ngā tikanga, tae atu ki te pānuitanga, te whanaungatanga ā-iwi, ngā whakatairanga, ngā pāpāho pāpori, me ētahi atu. Arotahi ki te taunekeneke me te whakawhitiwhiti kōrero ki ngā kiritaki hei whakapai ake i te mōhiotanga me te ingoa o te waitohu, ā, i te wā kotahi, ka whakawhānui ake i te awe o te waitohu mā te hokohoko kōrero-ā-waha me ētahi atu tikanga.
3. Te tiaki i te waitohu Me mahi i ngā mahi hei tiaki i te ahua o te waitohu me ngā mana pupuri hinengaro hei ārai i te takahi i te waitohu. Tae atu ki ngā mahi pēnei i ngā tohu hokohoko kua rēhitatia, ngā tono patent, te tiaki mana pupuri, me te aro nui ki ngā mahi a ngā kaiwhakataetae me te mahi i ngā mahi i te wā tika hei ārai i te takahi i te waitohu.
IV. Ngā whakaaro whānui
I tēnei wā, ki te hiahia ngā kamupene pūwero hau ki te mahi pai i roto i te whakahaere hokohoko, me whakamārama rātou i te tūnga o ngā hua, me whakatakoto rautaki whakatairanga whai hua, me whakawhānui i ngā hongere hokohoko kanorau, me whakapakari i te whakahaere me te tiaki waitohu. I taua wā anō, me aro nui hoki rātou ki ngā hihiri o te mākete me ngā huringa o ngā hiahia o ngā kaiwhakamahi, me te whakarerekē i ngā rautaki i te wā tika hei whakatutuki i ngā wero o te mākete.
E taunakihia ana kia whakapakari ake ngā kamupene i ngā pūkenga rangahau me te whanaketanga hangarau me te auahatanga, kia whakapai ake i te mahi hua me te taumata kounga; kia whakapakari ake i te hanga tīma hokohoko me te whakapai ake i te taumata whakahaere; kia arotahi ki te hanga me te pupuri i te waitohu; kia kaha te tūhura i ngā mākete hou me te whakawhānui ake i ngā raina hua; kia whakapakari ake i te mahi tahi me ngā kaihokohoko me ngā hoa mahi hongere, me ētahi atu.
Wā tuku: Whiringa-ā-rangi-04-2024
